Ashton Woods CMO Carrie Schonberg Named to DMN 2018 Marketing Hall of Femme

ATLANTA (June 21, 2018) – Ashton Woods Chief Marketing Officer Carrie Schonberg has been named to DMN’s 2018 Marketing Hall of Femme. Each year, DMN – a leading provider of marketing news and content – names a class of top female marketers who have taken risks, pushed limits and achieved standout success at their brands, non-profits and agencies. Schonberg will be recognized on Thursday, June 21, at the 2018 Marketing Hall of Femme Summit at the Dream Downtown in New York City.

“I am honored to be recognized as part of this group of outstanding female marketing leaders,” said Schonberg. “I always say that I am one of the truly lucky ones – I love what I do, where I do it, and the amazing team I get to share the ride with along the way.  The Ashton Woods brand is driven by a culture of trailblazing and pushing the boundaries of what’s possible, and our team strives to achieve this vision and execute with excellence every day.”

Schonberg led the brand and digital transformation for Ashton Woods five years ago with a data-driven approach that focused on delivering the highest levels of design and personalization to a target audience of homebuyers that valued these unique attributes. She also led the successful launch of Ashton Woods’ entry-level brand, Starlight Homes, which targeted the fastest-growing segment of the homebuying market – first-time homebuyers. Ashton Woods has been recognized with 29 awards for marketing excellence during Schonberg’s tenure. She joined Ashton Woods in 2012 as vice president of marketing following close to a decade in marketing at Eastman Kodak.  Prior to her time at Kodak, she enjoyed a career in sports marketing at IMG. Schonberg holds a Bachelor of Arts and Master of Business Administration from Emory University in Atlanta.

“Carrie’s commitment to our company, and her focus on delivering results, is evident through her numerous achievements on behalf of Ashton Woods and Starlight Homes,” said Ken Balogh, president and CEO at Ashton Woods. “She leads by example and is the spark behind the marketing vision for our two brands. We are incredibly lucky to have her on our team and are thrilled that she’s achieved this special recognition.”